Have you ever heard the saying, ‘You don’t know what you don’t know’?
It is never more true than in business. While you’re frantically filling orders, keeping up with staff demands and dealing with suppliers, the world of business doesn’t stop growing and evolving.
Ten years ago, smartphones came and changed everything. Around that time, the introduction of the cloud also revolutionised the way we do business. Now we have caught up with those technologies, the next ones are on the horizon. Think artificial intelligence, widespread voice control, new transport options, even better connectivity and ‘green’ options for almost every purchase.
The thing is, it’s hard to adapt when you have your head buried in your business. This is why ongoing education is so very important.
The Importance of Having a Coach or Mentor
No single business owner has achieved it all on their own. They not only have outstanding teams behind them, but they also have a reliable mentor, coach or educator standing beside them.
If you ask any major player in the world of business about the secret to their success, they will all say a big part has been surrounding themselves with the right people to provide advice and guide them along the way.
Steve Jobs famously mentored Facebook founder Mark Zuckerberg. Designer Yves Saint-Laurent learned from Christian Dior. British actor Alan Rickman (known for playing Severus Snape, amongst many, many other standout roles) mentored Colin Firth and Warren Buffett mentored Bill Gates, having had a mentor of his own.
Education plays a huge role in mentoring. Your mentor will share their experiences and the failures they have learned from, and will also point you in the right direction of what you need to brush up on. With the right guide, you’ll access the information you need to succeed and get where you want to go faster.
How to Get a Business Education
Many business owners see an MBA as the only way to educate themselves. However, these qualifications come with very high price tags and a lot of stress to pass exams and perform. It’s not always what you need when you’re running a business.
If formal education isn’t ideal for you, you can still seek out the information that will help your business from other providers. For example, if you need to know more about how to get media exposure, wouldn’t it be amazing to have an on-hand video, webinar or online course you can watch? Ideally, this will have been created recently and be presented by someone who is active in the industry themselves.
You could also find you need to nail your marketing message. A session with a guru will pay off more than a long-winded qualification which covers elements you don’t really need to be aware of.
When it comes to getting a business education, one of the best ways is to learn from the people who have come before you. If these people have been there, done that, and built their own business, they’ll be able to help you, starting now.
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